How to Expand into ASEAN Using Singapore as Your Base
Picture this:
You’ve got a great product or service, and you’re eyeing ASEAN’s 660+ million consumers.
But entering markets like Indonesia, Vietnam, or Thailand directly can be complex, risky, and expensive.
That’s why global companies — from fintech startups to major MNCs — often set up in Singapore first.
Here’s why it works, and how you can do it too.
1️⃣ Singapore: The Gateway to ASEAN
Singapore isn’t just a small city-state.
It’s a strategic hub, sitting at the crossroads of Southeast Asia.
✅ Regional proximity → Within a few hours’ flight to key ASEAN capitals
✅ Trade relationships → Strong free trade agreements and double tax treaties with ASEAN members
✅ Strong connectivity → World-class ports, airports, and digital infrastructure
Example: A logistics startup can base its regional HQ here to manage warehouses in Vietnam, suppliers in Malaysia, and customers across the region — all from one central control point.
2️⃣ Stability You Can Trust
Entering emerging markets can be like walking a tightrope — political changes, legal shifts, or sudden regulatory crackdowns can hurt your business.
Singapore offers a predictable, transparent environment.
✅ Rule of law
✅ Robust intellectual property protection
✅ Clear regulations that support foreign investors
Example: A healthtech company launching an app across ASEAN might choose Singapore to register its IP, secure funding, and stay protected while scaling into more volatile markets.
3️⃣ Tax and Business Advantages
You want your profits to work smarter.
Singapore’s business-friendly tax system makes it easier to reinvest in growth.
✅ Corporate tax capped at 17%
✅ Tax incentives for regional HQs and innovation-driven businesses
✅ Double tax agreements reducing tax burdens across ASEAN
Example: A manufacturing firm expanding into ASEAN can leverage Singapore’s tax treaties to reduce withholding taxes on cross-border profits.
4️⃣ Talent and Infrastructure
To run a successful ASEAN operation, you need talent and systems that work.
✅ Access to top-tier local and expat talent
✅ Bilingual workforce (English + regional languages)
✅ Advanced digital and logistics infrastructure
Example: A fintech firm needs engineers, compliance experts, and multilingual customer support — all of which Singapore offers in one tight, efficient ecosystem.
5️⃣ How Paperwork.sg Helps You Win
At Paperwork.sg, we don’t just incorporate your Singapore entity — we help you plan a launchpad for ASEAN success.
✅ Incorporation, corporate secretary, nominee director services
✅ Advice on regional structuring and tax planning
✅ Ongoing support as you expand into neighboring markets